NAVIGATION

How do I chalk out the Brand Roadmap? Should I take the easy and convenient route or should I take the hurdle ridden hazardous route? What steps will make my Brand go further in its reach and closer to the people I wish to reach? Do I take the slow and steady route or the fast and furious? In this age of Social Media do Brands need to alter their strategy?
a. Touch points
b. Ownership
c. Experience